Neo Research

Are focus groups the best way to get people to explain their feelings? To get at original and relevant insights? Or do they make people prone to lying? Inspired Research has combined a few of the new kinds of research that are emerging when the job is to find out insights for engaging communication. The scope and extent to how creatively one can fish for rich consumer insights is mind boggling. And now with the advent of the wiki as a platform of sharing and adding, it’s anyone’s turf to try new stuff.