Just Let Go

In another example of how the power is shifting from organisations to consumers, A.G. Lafley, CEO Proctor & Gamble, urged marketers to cede control of their brands to consumers. ‘The more in control we are, the more out of touch we become’. Nikon seems to have taken Mr. Lafley’s advice already. They distributed D80 cameras to some 50 Flickr users to create their new campaign.