Niche TV channels are sprouting all over the Internet and media networks or brands have little or no role to play in them. Like Flush TV, a customer created channel, that’s half blog and half TV on a subject that’s way low on the Maslwo’s hierarchy. Now into its 9th episode, Flush TV is philosophy for those who believe in plumbing. This five minute internet reality series, as the New York based creators call it, is available as a vlog on iTunes. There are tonnes of such examples, including Manchester United’s online pay TV station, DIY site Instructables, and Unboxing - a site for people who get vicarious thrills from opening new stuff. For a jaw dropping slide that looks at media fragmentation, here’s a slide that tracks this subject since the 1700’s.
Filed under: Behaviour, Customer Generated, Digital Marketing, Experimental Marketing, Open Source, Trends
