Automated Advertising

Omnicorm agency Zimmerman has just debuted Pick-n-Click ads, as they call it, the world’s first virtual agency. A place where registered users can go and created customised ads by picking and clicking on a few links. The site offers users pick and click services for print, radio, television, direct mail, online and collateral work. While the site is still a bit sketchy, they claim to have signed some heavy weight advertisers like Auto Trader, who needs highly customisable ads for their dealer network. Other services that threaten to take agencies out of the equation are services that make low cost TV commercials from Visible Technologies, the WPP owned Spot Runner. Other online services that are queuing up online are logo design outfits and assorted name generators, all waiting to eat into the agency business.