Forrester has just released its corporate blogging report. While the report itself is expensive, a lot of the key findings are available on one of the analyst’s blogs. While many companies are on the brink of launching their own blogs, others, early adopters are grappling with issues like how these blogs are supporting their existing business goals. There are some interesting metrics on how to measure the effectiveness of corporate blogs. However some voices are disputing the way these ROI figures are being spoken of.
Filed under: Branding, Innovation, Interactive, Open Source, Social Networking
