Differentiating with Online Security

Jupiter research reports that in a climate of heightened consumer awareness and concern about online security and fraud, 37% of online banking consumers believe some banks are more secure than others, while 43% place online banking security among the top-three factors in selecting where to bank. Banks have tried different things to add another layer of security to their online offering. But Internet security will always be a moving target. And one way to attract hackers and pishers to poke around your site is to start offering a product that’s built around security.