Not the message, not the design, not the creative, not even the offer. It’s the subject line, dummy, that matters, when it comes to email marketing. Mass emailer Mail Chimp did a study on email open rates and discovered - and this will surprise most creative people - having a simple message with the company name in subject line is the best way to get recipients to open email messages. Guess which subject line works the best, (Company Name, followed by newsletter) yes the one that got you to open this newsletter! Out at ManageSmarter there are some simple tips on effective email marketing, including having the company name in the subject line, the use of images, layout, use of links and offer.
Filed under: New Media, Planning, Targeting, Thinking, eMail Marketing
