iSell. Marketing lessons from Steve Jobs

Online satire magazine, The Onion may have got there first, as they parodied Apple’s ‘i’ fixation. But it’s Steve Jobs and co who are having the last laugh, at the unprecedented amount of PR they have managed to create for the upcoming iPhone. Experts estimate that the Apple-hype machine has generated over, hold your breath, $400 million worth of free publicity for their new gadget. It was indeed Apple and the 1984 commercial that invented the annual frenzy of the Superbowl ad mania (CNN on “Why 2006 is not like 1984“), so this is nothing new really for the folks at 1 Infinite Loop, Cupertino, California. For those interested here’s the Apple iPhone teaser ad that debuted at the Oscars. Wonder if they’ll ever need it.