Green Business

Thomas Friedman has seen the future of America and it’s green. He believes that a new green ideology, properly defined, has the power to mobilize liberals and conservatives, evangelicals and atheists, big business and environmentalists around an agenda that can both pull the nation together and propel it forward. Perhaps Mr. Friedman’s vision can be [...]

TV Planning Game

Many of us in advertising have dreamt of getting a job in a TV station. Look around and you will find some friend or colleague who has recently moved to one such gig. TV Station Manager is a SIMS like game that lets you take control of a TV station about to go bankrupt. [...]

Animal Copyright

Gregory Colbert is an inspired genius. With Ashes and Snow, his epic work,he is working towards rediscovering the common ground that once existed when people lived in harmony with animals. The stills, exhibition and documentary are pristine examples of pure imaging in a world that’s being over run by digitally manipulated images. He was one [...]

The Business of Social Networking

The Economist looks at business uses of Social Networking. How sites like MySpace and LinkedIn are being used by companies to do everything from informing people about promotions and events to creating dedicated places for recruitment and referral. In fact, the magazine thinks that the recruitment space is a perfect playground for social networking to [...]

Mobile Vs Internet Banking

A short run down by Hannes van Rensburg on Finextra Communities on why mobile banking is not internet banking and why the mobile phone could be the device that will ultimately win the hearts of customers. On parameters like security, immediacy, portability and more, the mobile scores. Another interesting story in ComputerWorld magazine on [...]

Online Struggles

A new study from Datamonitor suggests that banks are struggling with online sales. The study - which covered Germany, UK, France, Italy, Spain and Nordics - found that the number of consumers using Web banking grew by almost two-thirds between 2002 to 2005, from 39 million to 63 million. But despite the strong take-up and [...]

Money Lessons

One of those ideas that’s up there on every marketer’s wish list, yet is rarely ever given the importance that it deserves because of issues like ROI. Charles Schwab has gone in and done it. Moneywise, a site that helps parents teach their teens children all about money. While the idea might have been right, [...]

Customer Champions

1 to 1 magazine’s yearly Customer Champions issue is out on the web and a few banks have managed to make it in. Wacovia being the biggest of them in the list. Like most banks, 1 to 1 says Wicovia sees its customers purely as numbers. Wacovia’s representative on the survey, Dan Thorpe, has a [...]

Start Your Own agency

Not the kind of (cough) deep, insight laden stories that you have come to expect from this newsletter, but an interesting one, none the less. Especially at a time when real estate rates in this part of the world are going through the roof. Cubefigures have released a set of toys that help you [...]

Model Avatar

Marketers interest in the virtual world of Second Life shows no signs of abating. Lacoste is the latest to jump aboard seeking to cast an Avatar as its model in the online game. From the 4th of April to the 2nd of May, players can submit their virtual avatars to be voted by players from [...]