1 to 1 magazine’s yearly Customer Champions issue is out on the web and a few banks have managed to make it in. Wacovia being the biggest of them in the list. Like most banks, 1 to 1 says Wicovia sees its customers purely as numbers. Wacovia’s representative on the survey, Dan Thorpe, has a designation that would fit a robot better than it would a customer service
specialist, he is: Senior Vice President, and Statistics and Modeling Director, Customer Analysis, Research and Targeting Group Wachovia. And most of what he does, seem to involve numbers, spreadsheets and data points, only the magazine feels that all this data is made to work for the good of its customers, and not just for the bank. Read more on Customer Champions, after an elaborate registration process.
Filed under: CRM, Leadership, Wow!
