Animal Copyright

Gregory Colbert is an inspired genius. With Ashes and Snow, his epic work,he is working towards rediscovering the common ground that once existed when people lived in harmony with animals. The stills, exhibition and documentary are pristine examples of pure imaging in a world that’s being over run by digitally manipulated images. He was one of the invitees at the TED conference, where he showed an eight minute clip of the film and spoke of how he plans to take his life’s work with animals and nature to the next level. Animal Copyright Foundation, where he wants advertisers to pay 1 percent of a media buy, including print, broadcast and Internet for all ad campaigns that use animals or nature as a “copyright tribute” for the image. He’s even come out with a graphic mark that will distinguish campaigns that contribute to this effort. Such a fund, Colbert believes, in three years, will be able to become the biggest contributor to animal and nature welfare projects. With the world’s largest corporations looking for causes to distinguish their messages, Animal Copyright may become commonplace, after all.