Green Business

Thomas Friedman has seen the future of America and it’s green. He believes that a new green ideology, properly defined, has the power to mobilize liberals and conservatives, evangelicals and atheists, big business and environmentalists around an agenda that can both pull the nation together and propel it forward. Perhaps Mr. Friedman’s vision can be used to sharpen our view of the world as well. As a group who can influence large corporations on their future agendas; advertising planners, strategists and creatives could work with marketers to take the lead and create new, earth friendly products and services that will soon become the norm. The man who sent shock waves across America with his book The World is Flat, how America is losing its competitiveness thanks to a flatter world, believes that America can regain its pre-eminence by embracing the green way and exporting it to the world.