Database Marketing Gone Wild

New York Times recently ran a story on its front pages on the wicked ways of database marketers. One of a series of investigative pieces that looks at the problems faced by a growing number of older people in the US, The Times worked undercover to expose the devious ways database companies segregate and manage data about people. The story detailed how InfoUSA customer data was twisted into customer segments such as “Elderly Opportunity Seekers,” “Suffering Seniors,” or “Oldies But Goodies.” InfoUSA has posted a rebuttal on their site that claims that the article is based on files that are part of a case that was investigated and closed three years ago.