The timing could not have been more appropriate. Vegaolmosponce just picked up the 2007 Integrated Grand Prix for their work on AXE. Businessweek Magazine looked at Unilever’s AXE, the hit factory that’s been producing winner after winner with a simple sales pitch that says “Hey dude, spray Axe deodorant all over your body, and you [...]
Filed under: Campaign, Story Telling, Strategy, Thinking, Wow! | No Comments »
Looking at the new Vodafone mobile internet campaign from BBH and Dare Digital, it’s easy to understand why a new age integrated campaign should have different executions for different media. Even though the baseline of the campaign is ‘Make the most of Now’ and works well for the TV execution, a typical 90 second BBH [...]
Filed under: Advertising, Branding, Campaign, Planning, Presentation | No Comments »
A few weeks ago search results on Google got a lot more wider. Its universal search right now centers on video, news, local, and books. In fact, searches with video results showcase the most dramatic changes. For instance, a search on coke mentos on Google includes four videos in the results, two from Google Video [...]
Filed under: Online, Strategy, Technology | No Comments »
New York’s Regal Entertainment Group of Cinemas have begun arming some members of their loyalty program with black plastic pagers that can be used to silently alert the theater staff about various irritations. People talking loudly over their mobile phones, noisy neighbours and others can be reported by using these toy like devices. It’s a [...]
Filed under: Behaviour, Experimental Marketing, Loyalty, Wow! | No Comments »
Zopa, the online lending and borrowing marketplace where people cut out the banks and lend to each other, has won The Banker Technology Award for 2007 for the Best Internet Project. Beating off intense competition, Zopa wowed the judging panel - which included banking luminaries such as the CEOs of Lloyds TSB and HSBC and [...]
Filed under: Behaviour, E Learning, E Payments, Finance, Future | No Comments »
From the heady days of the dot com era to the new dot calm, reports suggest that online sales are losing steam. From the boom years where growth regularly touched 25% analysts say the turning point has arrived and growth will continue to slow through the decade. The slowdown is a result of several forces. [...]
Filed under: Behaviour, E Learning, Trends | No Comments »
This must be a first for any bank. Instant online account opening from BB&T, a small Eastern US Bank. Using an online application, most new and existing BB&T clients can open multiple accounts, receive immediate approval decisions, and transfer funds into the new account from both BB&T and other checking accounts in about 10 minutes. [...]
Filed under: Finance, Innovation, Interactive, Technology | No Comments »
A nice little concept from Visa Europe, VisaSwap, a place to donate clothes and earn points. There are some new-age ideas in here, even though the site per se could have been a lot better. The swap store will be open only for a few days in every location it travels to. It is a [...]
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Adage writes about a new initiative from the media handlers at Group M, working on the Ford account. In an effort to get people within different groups to collaborate and work together, the CEO of Group M, Phil Cowdell hired a behavioral psychologist. Mr. Cowdell had the onerous task of getting media, researchers and strategists [...]
Filed under: Agencies, Media, Psychology, Strategy | No Comments »
Yves Behar is one of the most sought after designers in the world today. His company, Fuse Project, is at the centre of some of the most exciting projects in the world, most notably the One Laptop Per Child Project. While he is not designing he is teaching students at California College of Art Department [...]
Filed under: Design, Wow! | No Comments »
