BusinessWeek Magazine spoke to Gary Kitchen one of the fathers of computer gaming on the growing business of advergames. Where he talks about Burger King and how they took the concept to the next level by launching a successful campaign with three advergame-type titles of their own for Xbox/Xbox 360. One of the complexities of making a successful advergame is that it still has to be fun and make the player feel glad he played it, and at the same time, the marketer has to believe that the game created a positive product association or good old fashioned branding. Here’s more from Gary’s Advergame.com.
Filed under: Branding, Gaming, Technology, Thinking, Trends
