No Man’s Landing Pages

One of the elements that could make or break an online banner campaign is how well thought out landing pages are. Often the entire effort is spent on getting the banners right, with little or no proper attention given to the landing pages. Simple things like ensuring that the landing page refers to the what is being spoken off in the banner and not a generic website could see conversion rates go up or down. Clear call to action, writing in second person, delivering a clear and persuasive message (needless to say) and more, from Copyblogger’s list of 10 things to do to ensure better landing pages.