New York’s Regal Entertainment Group of Cinemas have begun arming some members of their loyalty program with black plastic pagers that can be used to silently alert the theater staff about various irritations. People talking loudly over their mobile phones, noisy neighbours and others can be reported by using these toy like devices. It’s a new kind of loyalty program that empowers select guests to make a tangible difference to their movie going experience and members are loving it. Read more from The Times.
Filed under: Behaviour, Experimental Marketing, Loyalty, Wow!
