Not everyone is brave enough to look 20 years ahead from now. But when you are The Bankwatch, you probably can see a bit further than most. So taking off from the current social networking trend Colin gives us a peek into what the bank of the future could look like. He starts with an interesting hypothesis, that banks have to understand that a customer has many lives, and hence could look for solutions to suit these many avatars. Just like with social networks, where there are spaces with broad appeal like Orkut, MySpace or FaceBook, there are other verticals with common interest appeal: Nike+ that appeals to runners, or SneakerPlay for those into the sneaker culture. The real point with the next evolution of social networks are that they let users bring in different components into their pages. So could it be that consumers can aggregate bits of stuff they want onto this page and run their lives from here.There are a lot of ideas on this post that point us to a different kind of banking experience, specially in a scenario where most of the world won’t need the reassurance of visiting physical branches anymore. Read more at The Bankwatch.
