The smart folks at Organic recently featured the new PayPal site (This link takes you to a holding page that will let you sample the Beta page or the old site, now how many traditional brands are willing to let you do this). And how the redesign has brought in a great amount of simplicity to the whole experience. The new site, they say, is a great example of focusing exclusively on the user, and not worrying about PayPal’s internal priorities, something many brands are still unwilling to let go. The old site, for instance, used Paypal-centric language like merchant. The new site though uses much consumer-oriented language and calls-to-action. The information hierarchy is much better with login top left, streamlined navigation and different experiences for users and merchants. The new site seems much better organized around what customers want and when they want it. It’s easier for a user to find the information they need quickly and easily and to get their questions answered. We wrote about the redesign of the Wells Fargo site in this newsletter a few weeks ago.
Filed under: Branding, Digital Marketing, E Learning, E Payments, Online
