Banking Insights from Forrester

Forrester Research has some interesting banking observations by analysts Bill Doyle and Jost Hoppermann. “Customer Advocacy”, Doyle says, is a phenomenon among customers that firms have their best interests in mind while catering to them, and is becoming an increasingly common key driver of deeper customer relationships. Learn more on how Canadians rate their banks [...]

The Neighborhood Bank Branch, Now A Brand Differentiator

In a competitive market, Danske Bank in Sweden employs a unique tactic to rise above its peers – focus on advice, rather than transaction. With 65% of consumers now making transactions through the internet, the bank also sees them coming over to the bank for some face to face financial advice. Danske Bank offers [...]

New Way To Pay

Billeo, a new software may have well begun a revolution in the e-commerce and bill payment arena. This is a software that takes care of all your bill payments by paying companies directly through their website where your payments will be instant and secure. The Billeo Bill Payment Assistant will also set reminders and keep [...]

Carbon Conscious Loans

Starting to get environment friendly is becoming increasingly common with the banking sector. With HSBC’s Green initiative already doing its bit for a better future of the world, we will also soon see a “Carbon Conscious Card” in summer 2008. Barclaycard is all set to launch the Breathe Easy card, a linked credit card [...]

Credit Card Rings

Banking is known to have kept pace with technology to make spending power as easily accessible to its consumers as possible. We recently discovered a fine example of people’s perception of what future banking products may be like, a perception dating back to even as early as the 1960’s. How else would one explain this [...]

Everybody Loves Viral. But How?

Have you ever watched a video with 100,000 views on YouTube and thought to yourself: “How the hell did that video get so many views?” Chances are pretty good that this didn’t happen naturally, but rather that some company worked hard to make it happen. Dan Ackerman Greenberg heads The Commotion the company that claims [...]

The Art Of Baseline

Nobody reads any more. How often have you heard this recently? Writing, however short or pithy, is an art that can’t be discounted even in today’s world. As Seth Godin writes, “As more and more advertisers wade online, competition will raise the bar for the steps you take to find the right people in the [...]

Television And The Writers Strike

Many experts think that the current standoff in Hollywood between studios and scriptwriters could have a huge impact on media consumption habits of people. A similar strike in 1988 cost the industry some $500 million in lost revenue. The 1988 strike lasted for 22 weeks, and resulted in about a 9 percent decline in primetime [...]

Marketing’s Missing Impact

We’ve typically thought about marketing as the creation of moments - communications, events, spectacles, launches, etc. These moments, however make up only a very small part (less than 15%) of the view customers have of a brand. Instead the vast majority of what informs a person’s view of a brand is the day in, day [...]

Facebook Banking

Finextra reports that Silicon Valley-based KeyPoint Credit Union has teamed with mobile banking outfit MShift to develop an application that enables customers to access their Web accounts from within online social networking site Facebook. KeyPoint CU - which serves technology companies including Apple and Google - is the first financial institution to launch account access [...]