Dollar Losing Sheen

It’s no secret the state of the US Dollar. The falling dollar, according to the US Federal Reserve shows the dramatic shift in values of world currencies that has occurred. Much of the shift has occurred in 2007. The biggest shifts are those with high levels of outsourcing , eg Canada, and India. (see chart at TheBankwatch). Interestingly, supermodel Gisele Bündchen has taken the news of the falling dollar pretty seriously. And she is said to be keen to avoid the US currency because of uncertainty over its strength. According to Brazil’s weekly magazine Veja, when Ms Bündchen signed a deal to represent Pantene hair products, she demanded that the brand owner, Procter & Gamble (P&G), paid her in euros. Read more.