In a competitive market, Danske Bank in Sweden employs a unique tactic to rise above its peers – focus on advice, rather than transaction. With 65% of consumers now making transactions through the internet, the bank also sees them coming over to the bank for some face to face financial advice. Danske Bank offers a local flavor in its branches, paving the path to immense personalization so that the consumer feels special. This initiative includes resizing branches to be more boutique-like, investing in property away from prime locations to give its consumers ample parking and lots more. Read more.
Filed under: Engagement, Strategy
