Measuring Prosperity. Beyond The GDP.

The French Government is bringing in new thinking that tries to go beyond gross domestic product (GDP) to measure the state of the nation’s economy. Nobel laureate and economist Joseph Stiglitz has been tapped to head a new study that will measure the quality of life in France and compare it with other countries. Stiglitz [...]

Chase What Matters

The new JP Morgan Chase campaign is aimed at unifying its consumer advertising, streamlining its message and stretching the dollars it spends. Rather than create imagery that’s just aspirational, Chase has chosen to talk about the things they do for customers in its campaign Chase what Matters. The campaign, like most banking campaigns tries to [...]

The Tipping Point

One of the fundamentals on which the seminal book Tipping Point hinged was the concept of connectors. Duncan Watts a networking theorist now at Yahoo believes that connectors or influentials who, according to the book, are so important in spreading memes may not be defined as simply as it has been. Watts believes that any [...]

Made Of Japan

StrawberryFrog is among the new breed of advertising agencies that is redefining the game. And their much loved campaign for ASICS shoes, Made of Japan has a new execution. Scroll down to check out some cool stuff that’s come out of the campaign including USB drives and keychains. Watch the TVC here.

The Rise And Rise Of Individualism

You have a custom ring tone, a custom call back tune, a facebook page full of personalized widgets. You have set up a special iGoogle landing page too? Cool! You are now firmly part of the new culture of individualism that’s sweeping the world. Made possible by the rise of digital tools, mass customization and [...]

A Widget’s Worth

Over half a billion people view them, some of the biggest sites on the internet use them, many feel widgets will change the way we browse and receive information. But how much is a widget worth? ComScore is going to figure that out.

Understanding Soverign Wealth Funds

SWFs have been in the news recently. From propping up banks struggling with sub-prime issues, to the possible take over of an English football club. Simply put a Sovereign wealth fund (SWF) is a fund owned by a state composed of financial assets such as stocks, bonds, property or other financial instruments. Read more about [...]

Credit Card Museum

Visa has set up an online repository VisaCash.org dedicated to preserving the history, information and images of Visa Cash and Mondex stored value cards. The site has been built as a resource for researchers, collectors and the general public helping create an information exchange to preserve the rich history of these smart card programs. The [...]

Move Over Phishing, Vishing is Here.

A new kind of threat has shown up for banking and financial services customers. Unlike regular e-mail phishing attacks, vishing uses SMS text messages or phone calls in addition to e-mails to persuade customers to divulge personal data, often by claiming their account is suspended, de-activated or terminated. The FBI’s Internet Crime Complaint centre (IC3) [...]

Fed Rate Cut, A Once-in-a-Generation Event

Mark Zandi, chief economist at Moody’s Economy.com captures the state of the world’s financial markets in this pithy little statement as the Fed moved in unexpectedly to cut interest rates. “It’s a once-in-a-generation event,” he said. The surprise move, unusual in both its scale and its timing, underscored the severity of the current strains facing [...]