Steve Rubel out at Micropersuation has an interesting post on three digital models of the next five years. The article was carried in Adage too, but you can read the whole thing on his blog. His three - Advertiser supported advertising, a-la Bud TV, an online TV channel for Bud adverts. Advertiser subsidized devices, like a set top box that brings in an additional channel that is supported by the sponsor of the box. Just in time advertising. Like what is currently possible on Yahoo.
Filed under: Digital Marketing, Thinking
