Planning to make a Facebook app for your client, wait until you have checked out this bit from Shelly Farnham. While the full report is paid only, some of the key findings are available for free. Including “reviewing the dominant types of applications, it is clear that most of the applications are helping users achieve social goals such as improved communication, learning about the self relative to others, finding similar others, improving self-presentation, engaging in social play, and engaging in social exchanges via gifts and media.” Read more.
Filed under: Digital Marketing, Innovation, Strategy
