Saving Rush In Britain

The Northern Rock crisis had everyone worried for a bit in UK. But now, experts notice a savings rush in banks and building societies. This is Money reports that this new trend is in wake of the recently hiked savings rates by banks, as aid in the struggle to collect valuable funds. Financial institutions in [...]

Zillow And The Complexity Of Shopping Websites

Zillow is the real estate valuation site used by thousands. The site started out by analyzing real estate sales records and other public data to estimate values for homes in America. Then it started aggregating listings of homes on sale. Rich Barton founder and chief executive of Zillow is now hoping to revolutionize the mortgage [...]

Beating Bank Frauds

VeriSign Inc. has gone above authentication devices such as key chains or fobs to come out with one time password generator embedded in credit cards. The card that will be valid for two years will have a battery powered display that will present a password once a button on the card in pressed. The password, [...]

America Is Saving

In an age of recession when Americans are doing all that they can to save up, Bank of America has declared that their Keep the Change programme has its takers accumulating over $10 billion. What started as propagation for the bank’s own Check Card, the eight million people who signed up for this service are [...]

Microsoft Goes Crispin. Nike Runs Away.

CPB recently won the Microsoft account. And the biggest challenge that the agency is facing is to convert a bunch of Mac heads to start seeing the genius that’s Microsoft. “Crispin sort of exists because of the revolution in desktop publishing that the Mac brought about. You could be a small shop and compete against [...]

Microsoft’s Use And Get Paid Search Engine.

It’s an unusual move for a search engine — and one that doesn’t make Microsoft any money. But the company hopes the tactic helps fill one of its biggest needs: increase sampling of Live Search. Many people are programmed to go to Google to research products and probably still will, even with Microsoft’s carrot dangling [...]

A hospital gets personal

Beautiful campaign from Akron Children’s Hospital’s childhood cancer centre that tells stories of real patients undergoing treatment in the hospital. The site features videos, web 2.0 tools and more to show how young children with cancer do better if they are in a children’s hospital. Powerful stuff.

Marketing in a recession. Another pov.

A few weeks ago we carried David Notolli’s piece on what brands can do in a recession. Here’s a more, in-depth view from research agency Millward Brown.
The Conclusion. During recessions, consumers and marketers alike must make the best of a bad situation. Not every brand will cut spending, but many of those that do will [...]

Putting A Price On Payment Options

Safety of a bank account is the primary concern for central banks. Next in line is the efficiency of the payment system. Electronic payment options are not just cheaper but far more convenient. Norway explicitly priced point-of-sale and bill-payment transactions and rapidly shifted to electronic payments, while the Netherlands experienced a similar shift without pricing. [...]

Vietnamese Youth Shaping Banking Future

Vietnam is one of the fastest growing economies of the world after China and India, but surprisingly less than 10% of population have a banking relationship. According to the McKinsey study, young adults in the age group of 21-29 are less wary of borrowing. On most banking-related issues, the generation gap in preferences and attitudes [...]