Stemming from the insight that you can choose your bank to handle your investments, but cannot choose your relationship manager; Daniel Isler co-founded the Switzerbank, a website that allows you to choose your very own personal banker in Switzerland and Liechtenstein. The website has a showcase of relationship managers and their portrayals, which are composed by Swiss TV production houses. The website charges remuneration to the managers who are on the website which comprises a production charge and a yearly fee. Isler says that customers get more comfortable while choosing their own Relationship Managers, as they feel they can judge for themselves using a variety of criteria and by trusting their gut feeling. Watch an interview with Daniel Isler where he talks about the potential growth in the market, Switzerbank’s future plans and the reception of this unique idea here.