M-PESA, An African Payment Success

About a fortnight back, we spoke about how the like of M-Pesa is replacing plastic. Today we see why it is such a huge success in Kenya, the place where it started. Olga Morawczynski, a doctoral candidate from the University of Edinburgh who spent 9 months studying customer adoption and usage in Kenya made some [...]

I Know What You Did With Your Stimulus Check

Earlier this year, the Congress in United States brought about The Economic Stimulus Act of 2008 wherein citizens were given a rebate, a financial stimulus to avert the possibilities of a recession. Totaling a $152 billion in stimulus checks for millions of American households, [...]

Look Alike Logos

Looks like it’s becoming more and more difficult to execute original logo designs. No matter how clever the idea, chances are someone has created a very similar logo. We’re all surrounded by the same influences, exposed to the same shapes, forms and patterns. With the importance of branding in the marketplace, and thousands of designers [...]

Carling Invents Mobile Advertising

Carling has launched a new ad campaign and it just might point to the future of advertising. Don’t expect to see this ad in the usual places. You won’t find it in newspapers or on TV. To see the new Carling ad in all its glory, you’ll need a mobile phone, an iPhone really. Mind [...]

The Interactive Corporation. Taking Interactive Communication Beyond Marketing

Forrester’s Steven Noble has an interesting story on how the interactive experience can go well beyond marketing. He explains that just about every communication channel within the organization could benefit if they were to adopt digital media to deliver interactive messages. Here’s his story in full.
Marketing is a great place for interactive experts to test [...]

The Web Doesn’t Care

Seth Godin writes, only like he can. The web has little sympathy for brands and marketing        messages. It’s the first mass marketing medium ever that isn’t supported by ads. It doesn’t exist to make the marketer happy. If a newspaper, a radio station or a TV station doesn’t please advertisers, it disappears. The Net is [...]

Your Own Money Manager

Ever wanted a tool to help you manage your finances better? Here’s help. Mint.com is a free web-based financial management service created by entrepreneur Aaron Patzer. Mint offers intelligent online money management with their software that brings together a users credit card, bank account and credit union data and provides up to date views about [...]

M&A wave to hit banks

The Economist has an interesting point of view about how the world is going to change post the M&A (Mergers and Acquisitions) wave. The proof that investment banks are keen on feasting on their banking peers by helping them raise capital is hard to miss. For instance, Goldman Sachs, one of the world’s leading investment [...]

Riding Cheap On Social Networking

Though car-pooling came to everyone as one of the perfect ways to save fuel, money and the environmet, there was a time when people were weary of sharing a ride with strangers. However, with the recent rise in fuel costs, people have turned to social networking to help subside their fears. For example, Carpool is [...]

Agencies As Product Design Companies

Boards Mag has a story on how some of the best agencies in the world have started to develop products and services for their clients. Crispin is interested in lowly sponge, the story reads… Other agencies who are thinking like CPB, AKQA and NewYork’s own Anomaly.