Amex. Open Forum
If you want to see the power of a brand or a corporate blog, head over to Amex Openforum. Wonderful magazine style website designed to help small businesses, the core target of Amex Open, how to get better at the things they do. With articles and stories in finance, innovation, marketing, leadership and management, the place is choco-bloc with inspiration for someone who wants to do better in business. The forum has interviews and stories featuring many luminaries in the business including, Sir Richard Branson, Seth Godin, Guy Kawasaki and more. If there’s a way for a brand to use the web to help their core customers get better at what they do, Amex is surely showing us how. Amex OpenForum more.
