Comments on: Nissan Goes Social http://icontract.wordpress.com/2009/06/01/nissan-goes-social/ iCONTRACT Sat, 31 Oct 2009 10:50:58 +0000 http://wordpress.com/ hourly 1 By: Michael Goldman http://icontract.wordpress.com/2009/06/01/nissan-goes-social/#comment-3781 Michael Goldman Fri, 05 Jun 2009 11:49:21 +0000 http://icontract.wordpress.com/?p=2102#comment-3781 Great example of digital media and social media being used to help create company BUZZ. A couple of things I wrote on a recent blog regarding financial brand and buzz marketing using digital media / social media applies to your posting "Nissan Goes Social." It is surprising that Nissan and other publicly traded Global 2000 companies, less than 1% - 2% of overall marketing spend is actually allocated towards Investor Relations. Not spending more to measure, improve and maximize the FINANCIAL BRAND is both perplexing and eye opening to me given the volatility of a companies balance sheet, stock price, market capitalization, shareholder perception and international investor sentiment. When was the last time Nissan's CEO, Head of Marketing, Head of Investor Relations or Product Manager stood in front of an audience of customers, suppliers, employees, shareholders and competitors to establish both a personal brand and company brand that brought positive sentiment and positive results to that firms FINANCIAL BRAND? Thanks, Michael Goldman, MZG Information Technology Great example of digital media and social media being used to help create company BUZZ. A couple of things I wrote on a recent blog regarding financial brand and buzz marketing using digital media / social media applies to your posting “Nissan Goes Social.”

It is surprising that Nissan and other publicly traded Global 2000 companies, less than 1% – 2% of overall marketing spend is actually allocated towards Investor Relations. Not spending more to measure, improve and maximize the FINANCIAL BRAND is both perplexing and eye opening to me given the volatility of a companies balance sheet, stock price, market capitalization, shareholder perception and international investor sentiment.

When was the last time Nissan’s CEO, Head of Marketing, Head of Investor Relations or Product Manager stood in front of an audience of customers, suppliers, employees, shareholders and competitors to establish both a personal brand and company brand that brought positive sentiment and positive results to that firms FINANCIAL BRAND?

Thanks, Michael Goldman, MZG Information Technology

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