One of the best examples of mobile marketing comes from Guinness and what they did during the Hong Kong Rugby Sevens world championships.
It featured an interactive guide to the tournament, plus information about Hong Kong nightlife, and could even speak Cantonese!
Read the case study here
Guinness Passport To Greatness
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Brett Hummel 6:42 am on June 9, 2009 Permalink |
This was an incredible campaign by Guinness, and definitely the wave of the future. Instead of engaging people on the internet through banner or even video ads, Guinness provided a select niche of passionate people with a way to continue their physical experience. As an enabler (in a good way) of these increased interactions between fans, the Guinness brand became the connector and as a result increased its sales. If only other companies would follow this lead instead of wasting their budgets targeting mass markets of uninterested consumers.