Can A Flowchart Make You Happy? Try This

Owned Vs Earned Media

A new study from Mindshare looks at the impact of paid media against that of social media. Specially relevant at a time when more and more advertising monies are shifting to the online space, and brands are experimenting in the unchartered waters of blogs, Facebook and Twitter. If the new buying cycle consists of awareness, consideration, preference, and loyalty, consumers who were exposed to a brand’s activity in brand-influenced social media were far more likely to search in lower levels of the buying system, as compared to those who were not exposed to social media messages. Also the study showed a 50% increase in clickthrough rates on paid search among consumers who have been exposed to social media. Additionally, consumers who were exposed to both social and paid search exhibited a 200+% increase in the search behavior than customers who were exposed only to paid media. Mindshare believes that the study will enable them to better allocate budgets of future campaigns to get the best out of their paid media campaigns.
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Alex Bogusky. Professional Schizophrenia And Other Things Of Being A Creative Director

Alex Bogusky writes: I loved being a creative director. On most days I probably felt like I had the best job in the world. To be a creative director is to be paid to be insane. A sort of professional Schizophrenia. And there is a huge distinction between professional insanity and amateur insanity. The former pays much better. To be a creative director is to be paid to be insane. I do believe all good marketing and branding is essentially philosophy. Create a philosophy and express it. But it’s definitely philosophy light. More