Changing Advertising. Two Views.

Two interesting stories that have started a lot of buzz this week. Esther Dyson’s op-ed piece in Wall Street Journal on new thinking about online ads and how this could change the pecking order of many online companies.
He writes: “While the big news in the online world focuses on Google, Yahoo and Microsoft, a more [...]

Porsche’s Activism Gets Talked About

Car company Porsche is to mount a legal challenge over the decision by London Mayor Ken Livingstone to raise the capital’s congestion charge from £8 to £25 for the highest-polluting vehicles. Beginning October 27 this year, the new charging regime will see the £25 charge apply to vehicles emitting more than 225 grams of carbon [...]

Small Agencies Lead

Campaign Magazine’s annual roundup of agencies show that most network agencies have seen a decline in revenues. AMV BBDO is down 7%, JWT is down 25%, Publicis down 24.4%, DDB down 10.7%, Ogilvy down 11.9%, Lowe down 14.76%, McCann down 5.5%, and Grey down 2.6%. Only two network shops bucked the trend: Euro RSCG up [...]

Media Is The New Creative

When a repentant Cannes Advertising Festival awarded BMW Films a Titanium Lion a year after it was originally entered, something changed. The award shifted the center of gravity of the advertising industry from the creative department and put it into the hands of media visionaries.
Now it is easy to confuse the statement above and think [...]

Banners. The New 30.

Anyone who had been looking at web banners as intensely as us, (yes, some of us out here have no work at all ;-)) would have noticed a quiet and slow revolution happening in the space.
While most Indian websites don’t really support new generation, full motion banners, those on many of the highly visited international [...]

Superbowl XLII Showcase

Watch and vote for your favourite ads from this morning’s bowl.

Chase What Matters

The new JP Morgan Chase campaign is aimed at unifying its consumer advertising, streamlining its message and stretching the dollars it spends. Rather than create imagery that’s just aspirational, Chase has chosen to talk about the things they do for customers in its campaign Chase what Matters. The campaign, like most banking campaigns tries to [...]

Made Of Japan

StrawberryFrog is among the new breed of advertising agencies that is redefining the game. And their much loved campaign for ASICS shoes, Made of Japan has a new execution. Scroll down to check out some cool stuff that’s come out of the campaign including USB drives and keychains. Watch the TVC here.

How To Write

BBH writer and UK’s Top marketing Blogger Simon Veksner writes a how-to post every Tuesday. Here are how to write press ads. How to do posters. How to do radio.

2007 A Year In Advertising

BusinessWeek Magazine called in a roundtable to discuss the best and worst of 2007. Johnny Vulkan, co-founder of and partner at Anomaly; Simon Waterfall, D& AD president and cofounder of London-based digital agency Poke; Jonathan Kneebone, co-founder of Sydney-based creative collective, the Glue Society and Sheungyan Lo, executive creative director, northeast Asia, for JWT, [...]