Microsoft Goes Crispin. Nike Runs Away.
May 28, 2008
CPB recently won the Microsoft account. And the biggest challenge that the agency is facing is to convert a bunch of Mac heads to start seeing the genius that’s Microsoft. “Crispin sort of exists because of the revolution in desktop publishing that the Mac brought about. You could be a small shop and compete against Madison Avenue for the first time because all the tools were in your computer.”, Alex Bogusky in Fast Company. So how will the iconic agency help Microsoft be seen as cool? Read this story . Meanwhile Nike and CPB decided to part ways from their association on the Nike + running account.
10 Years Of Blogging.
December 18, 2007
Today (Dec 17th), 10 years ago Jorn Barger of Robot Wisdom coined the term “weblog” to describe the daily list of links that “logged” his travels across the web. If you still have not started a blog, here is Barger’s top 10 tips for novice bloggers. It’s easier than you think.
