ING has your number

The Dutch financial services company is rolling out a new campaign crafted by BBDO saying that it knows your number, refering to the amount of money one might need after retirement. The entire campaign is made keeping in mind ING’s orange and “optimistic approach” to things. Orange numbers float everywhere, when people go about their [...]

Chase What Matters

The new JP Morgan Chase campaign is aimed at unifying its consumer advertising, streamlining its message and stretching the dollars it spends. Rather than create imagery that’s just aspirational, Chase has chosen to talk about the things they do for customers in its campaign Chase what Matters. The campaign, like most banking campaigns tries to [...]

Made Of Japan

StrawberryFrog is among the new breed of advertising agencies that is redefining the game. And their much loved campaign for ASICS shoes, Made of Japan has a new execution. Scroll down to check out some cool stuff that’s come out of the campaign including USB drives and keychains. Watch the TVC here.

Carbon Labeled Banking

Halifax has launched the Carbon Trust’s pilot carbon reduction label for the Halifax Web Saver account, a savings product with more than 1.1 million accounts. The Halifax effort is supposed to be the first such attempt by a financial services institution in Europe. The labeling works by estimating the carbon footprint for the average account. [...]

Advertising Idea Versus Brand Idea

Many of us grew up with the notion that the creative idea was everything. That Absolute with its brilliant bottle campaign could build and sustain its brand for years and years. The Marlboro Man and his attitude could run unchanged for decades. That two simple words, Perception and Reality could have over 80 executions and [...]

Neiman Marcus Gets A Channel

Luxury retail chain Neiman Marcus is celebrating its 100th birthday with a series of four-minute video clips on YouTube. The channel features Richard Marcus, the company’s CEO and top designers talking about their favorite memories and attributes of the company. Like anything online, the series is getting Real Time reviews from website visitors. Some criticize [...]

Managing Brands On The Web

One of the harsh realities of living on the web is that companies can no longer talk at their customers. As Walmart recently found out when they launched the Roommate Style Match group on Facebook. Some 1,000 members joined. The idea was to market dorm furnishings to college-age audiences, but several hundred vehement comments surfaced [...]

A Billion Bank Accounts

The United Kingdom Department for International Development (DIFD) has put together an action plan to get one billion of the poorest people in the world to open their own bank accounts for the first time. While world economies are on historic highs, some two billion people around the world still work for less than a [...]

Orgasm – For a better world

Orgasm – For a better world. Real stories to garner real interest. Global Orgasm is an effort to make a change in the energy fields of the earth through the input of the largest possible surge of human energy.

Cardboard Charity

Using cardboard, the primary source of shelter and warmth to millions of homeless urban people, artists create art to help get the underprivileged off the streets. Read more.