Youtube Recruiting

The fight for talent is reaching new heights as some of the oldest companies in the world are starting to show off their new age thinking by creating recruitment campaigns on YouTube. Law firms like Quinn Emanuel and Choate Hall have tried using actors in YouTube-like videos to persuade law school students and graduates to [...]

A Bank Embraces Customer Generated Media. Another Wary.

The Bankwatch reports of the recent Wells Fargo initiative, ‘Be Center Stage in the Rose Parade’, where they are calling anyone who can sing, dance or direct a film to come together and create a music video. With the winner having his or her video highlighted in Wells Fargo ads during the Tournament of Roses [...]

Facebook Forces A Rate Change

Nigel Hollis at the Millward brown Blog has an interesting post on how a small student protest on Facebook forced a bank, HSBC, to climb down on a rate increase. The point he makes is not so much that some 6,500 protesters on a social networking site could force a bank to do a climb [...]

Ads On The Fly

Yahoo’s freshly launched Smart Ads network rejigs online banner ads to display personalised messages and layouts on the fly. All based on the individual user’s demo info and past behaviors. Yahoo turns one ad into thousands by leveraging user demographics and interests instantly by uniquely generating offer driven advertising that carry personalised advertising messages from [...]

Broadband In Vogue

The September issue of Vogue is out now and at a record 727 advertising pages. That “extra-extra large!” size, as the cover proudly proclaims, is more than 100 pages fatter than last year and seems to provide evidence of a healthy appetite for print advertising in the fashion industry. In fact there is more to [...]

Managing Brands On The Web

One of the harsh realities of living on the web is that companies can no longer talk at their customers. As Walmart recently found out when they launched the Roommate Style Match group on Facebook. Some 1,000 members joined. The idea was to market dorm furnishings to college-age audiences, but several hundred vehement comments surfaced [...]

Dreaming Digital

David W Kenny, Chairman and CEO Digitas, is a man with a mission. He wants to transform advertising from mass messages and 30-second commercials that people chat about around the water cooler into personalised messages for each potential customer. It is only a matter of time until nearly all advertisements around the world are digital, [...]

Getting Search Engine Ready

Forrester Marketing blog has an important post on Search Engine Optimisation (SEO), and why it is imperative that every company invest some money and a lot of time ensuring their websites are SEO optimised. There are two key recommendations on the post: (1) it is best to optimise your site, before you invest in [...]

New Improved Paypal

The smart folks at Organic recently featured the new PayPal site (This link takes you to a holding page that will let you sample the Beta page or the old site, now how many traditional brands are willing to let you do this). And how the redesign has brought in a great amount of simplicity [...]

New Masters Of Measurement

Move over, Nielsen/NetRatings and ComScore - a new crop of measurement services with names such as Quantcast, Compete and Alexa have popped up, vying to provide quick and free data on a larger swath of sites. While it’s unlikely the two web-measurement giants will be unseated anytime soon, but unlike in other media, where [...]