One of those ‘Wish I had done it’ ideas. South African micro publishing company, Cherryflava Media has just launched CherryPicka, a service that invites people to become ‘crash test dummies’ for new products and services. Cherryflava focuses on a very select, upmarket niche, the affluent South African demographic. In keeping with this profile, the products [...]
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There’s no better place than the web to learn new things. Here’s a ton of stuff that will help you get a leg up on email marketing. From planning and strategising to building and managing lists to designing and writing to targeting and personalising to conversion rates to testing and finally trends.
Filed under: Direct Marketing, Experimental Marketing, eMail Marketing | No Comments »
Martin Conroy, Direct Marketer and writer of what’s perhaps the greatest DM letter ever, is dead. Some call his two-page letter that ran for 28 years with little or no change, the greatest sales letter ever. Others think it was responsible for bringing the The Wall Street Journal a billion dollars in revenue. Scroll down [...]
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An amazing little idea from an Ohio based agency Young Issac. For their holiday card they sent out $8 cheques to clients and friends asking them to send it out to their favourite charities. The receivers, often reluctant to send just $8, end up adding another little cheque of their own. Last year the gift [...]
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Is this the future of direct mail, or another one of those fantastic ideas that no one needs? The service is built on the premise that snail mail has not been touched by the advances of the digital and internet revolution. With Remote Control Mailroom , employees who are on the road can view digital [...]
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They are out this monsoon. Not mosquitoes, silly, but postmen in our own backyard, Jharkhand have been called to deliver anti-malaria medicine along with letters, to combat a spike in malarial deaths. A novel case of direct marketing, perhaps as postmen travels everyday to otherwise inaccessible territories and is known to almost everybody and [...]
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Consumer tracking trends of the future lie in law enforcement gadgets of today. The mobile LPR or license plate reader has the potential to deliver tracking data to anyone and everyone interested in it. LPR technology that comes housed in a small box worth $25,000 today is seen as tomorrow’s ready-reckoner of consumer information right [...]
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DRM Labs has developed Voupon iTV, an interactive system that lets TV watchers use and redeem coupons by using TV remote control. Consumers can accept Voupons by using their remote when watching interactive commercials that offer a percentage or cash off discounts. These can then be redeemed for the advertised product at designated retailers. [...]
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Want growth? Go for direct mail, say chief marketing officers. Nearly 25% of those recently surveyed by Targetbase said traditional mail had the strongest impact on meeting their growth goals. Direct mail was followed, albeit not closely, by print (15%); e-mail (10%) and point-of-purchase (10%) as having the single greatest effect on sales
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