Banks, Engagement And 2.0

Wells Fargo Banks is always trying out new ideas, so it is no surprise that the bank has made some very interesting moves to participate in the 2.0 economy. Like Stagecoach Island, an interactive experience, where people, young and old enter the virtual world through a specially created experience and engage with the brand. Social [...]

More Personalised Gifting

Just in time for the holiday season, users will be able to design their own Visa gift card by visiting GiftCardLab.com. Here they can upload personal pictures or use stock images pulled off the site. In a market, estimated to be worth some $90 billion Visa’s new cards, being launched on 15th November, represent the [...]

Intel’s Online

Intel has decided that its partners in the “Intel Inside” cooperative advertising program — which spends hundreds of millions of dollars each year on pitches bearing the logo — ought to accelerate their shift of ad dollars to newer media like the Internet from older media like television and print. The reason, according to Intel [...]

Banks Get Down To Fun

Bathroom humour takes over at ING Bank as it introduces its no frills online banking account in Belgium. I Need to Go takes you to the loo literally, in a cheeky sort of way and reaches you to Pauline who is a sort of gatekeeper holding you up from finishing the urgent business you have [...]

The Logo Gets a Makeover

In the buttoned-down world of corporate branding more and more companies are beginning to let their logos loosen up. Google is the name that comes to mind as the company that started this trend of playing around with its logo. Then the recent furor over the London 2012 Olympics logo, whose creators gave sponsors the [...]

Broadband In Vogue

The September issue of Vogue is out now and at a record 727 advertising pages. That “extra-extra large!” size, as the cover proudly proclaims, is more than 100 pages fatter than last year and seems to provide evidence of a healthy appetite for print advertising in the fashion industry. In fact there is more to [...]

Paypal Blogs

In keeping with their heritage of being a true blue internet play, PayPal has become one of the first financial institutions to start a corporate blog. And the blog, now just a few posts old, has an interesting lineup of writers, starting with Rajeev Dutta, the President of PayPal. His post sums up all that [...]

An Intelligent Redesign

One of the things about a design job is that the entire process is driven by gut feel and individual opinion. So when Well Fargo Bank decided to redesign their website, they relied on gut, right? Wrong! The new site has been driven by inputs the bank got from analytics. And the results are already [...]

Instant Online Account Opening At BB&T

This must be a first for any bank. Instant online account opening from BB&T, a small Eastern US Bank. Using an online application, most new and existing BB&T clients can open multiple accounts, receive immediate approval decisions, and transfer funds into the new account from both BB&T and other checking accounts in about 10 minutes. [...]

The How of Money

WikiHow is the place to go to learn new things. If you are thinking money, there’s a tonne of stuff you can pick up on the site. Click on the banking link and there are a tonne of things to discover. From the simple, How to cancel a cheque, or Balancing a cheque book to [...]