Ad Network Of Newspapers

Four of the largest newspaper groups in the US have forged a partnership to sell part of their online advertising jointly through a newly created sales organisation. Tribune Company, Gannett, Hearst Corporation and The New York Times Company have all invested in the creation of quadrantONE to target premium advertisers looking for high-quality audiences. Read [...]

A Guarantee From Time

There are simply too many options beyond traditional advertising for media owners to set the agenda any more. So in another sign on how the power is shifting away, publishing giant Time Inc. is breaking with long-held conventions of the magazine industry and has agreed to report circulation sales figures in nearly Real Time and [...]

Broadband In Vogue

The September issue of Vogue is out now and at a record 727 advertising pages. That “extra-extra large!” size, as the cover proudly proclaims, is more than 100 pages fatter than last year and seems to provide evidence of a healthy appetite for print advertising in the fashion industry. In fact there is more to [...]

Media that works

The good folks at eMarketer have an interesting piece of research (done among adult internet users in the US in Jan 2007) on what kind of advertising works. And as we have been seeing recently, word of mouth is out on top with some 57% respondents claiming that they find it useful, when making purchase [...]

World Bank Monitors Buzz

One of the things that took analysts covering a recent World Bank presentation by surprise was the fact that the Bank now monitors buzz. One of the slides on show monitored the number of times the World Bank had been mentioned in blogs between November 2006 and February 2007. And if you were following the [...]

Busting Silos

Adage writes about a new initiative from the media handlers at Group M, working on the Ford account. In an effort to get people within different groups to collaborate and work together, the CEO of Group M, Phil Cowdell hired a behavioral psychologist. Mr. Cowdell had the onerous task of getting media, researchers and strategists [...]

New Ad Broker

In direct conflict with Google’s plans, eBay has started to broker radio advertisements. Through a partnership with closely held radio-advertising start-up Bid4Spots, eBay will let more than 2,300 radio stations auction off airtime to advertisers through the eBay Media Marketplace, a website that eBay is currently using to try to broker cable-television ads. EBay plans [...]

State of Media

NRS 2006 is out and the Hoot has a nice little round up. Like every Indian statistic we come across these days, even the media industry figures show double digit growth in many areas.

Beginning the end of Media Buying

A consortium of some of the largest advertisers (read clients) including Walmart, Toyota, HP, Masterfoods and Microsoft have come together to create an eBay style marketplace for media buying. One they believe will be simple, open and transparent.
Update: The move is beginning to come apart, as one of the key groups, Cabletelevision Advertising Bureau, representing [...]

Inducing Impulse

This Mediadge:ciaarticle asks – Is retail the new broadcast medium? In an age of 200+ TV channels, the use of three screens to gather information, can on ground advertising, in a retail store be a way to cut clutter and help customers remember their brands, induce trial or impulse purchases?