Posted on August 18, 2008 by icontract
Like SecondLife in 2007, Twitter seems to be the talk of the new media marketing world in 2008. There are a lot of interesting experiments going on out there using Twitter and its microblogging platform. Dell it seems has been able to sell half a million dollars worth of products using a twitterfeed. In a [...]
Filed under: Experimental Marketing, Innovation, Mobile, Retail, Social Networking, Story Telling, Viral, Web 2.0, Wow! | No Comments »
Posted on June 22, 2008 by icontract
YouTube has added ways to annotate and add interactive commentary to videos. With this feature, people who upload videos can add background information, create branching stories or add links to any YouTube video, channel, or search results page. There future of online video is annotated. See it in action in the amazing [...]
Filed under: Innovation, Social Networking, Technology, Web 2.0 | No Comments »
Posted on June 2, 2008 by icontract
Google is the great brand equalizer online. We all know that any one with a smart web 2.0 strategy can be a GE. Hugh Mcleod a copywriter, artist, internet entrepreneur is a bigger brand online than Hugh Hefner, the charismatic founder of Playboy magazine and actor Hugh Grant. [...]
Filed under: Innovation, Thinking, Trends, Web 2.0 | No Comments »
Posted on May 13, 2008 by icontract
There are many interesting experiments happening out there trying to help websites and web experiences stand out from the sea of sameness. San Francisco ad agency Publicis & Hal Riney has redesigned its website to enable a mouse-free experience. Use a webcam to navigate the site. Try it with an iCam enabled Mac, it really [...]
Filed under: Branding, Interactive, Online, Web 2.0 | No Comments »
Posted on May 8, 2008 by icontract
Over the last few years, banking and investment services have been opening their doors to social platforms such as Prosper and Lending Club. Now the vary same entrants are posing a threat to traditional banking by suggesting that they will control 10% of the worldwide market for retail lending and financial planning by 2010. [...]
Filed under: Finance, Responsible Marketing, Trends, Web 2.0 | No Comments »
Posted on May 8, 2008 by icontract
In the UK, insurance buyers can now become advisors. Zuzzid is a web forum for people to come together and discuss their experiences after buying insurance in different areas - home, car, fire, health or just about anything else. The community website aims to “beat the system” and rant, rave and discuss about various experiences. [...]
Filed under: Finance, Innovation, Social Networking, Story Telling, Strategy, Thinking, Web 2.0 | No Comments »
Posted on March 24, 2008 by icontract
Dominos UK are running a promo that asks people to get creative with their pizza boxes in exchange for prizes. People are asked to submit a video of something they have created with their empty pizza box and encode the link on the Dominos UK site. In the US people who order Dominos can track [...]
Filed under: Campaign, Viral, Web 2.0, Wow! | No Comments »
Posted on February 27, 2008 by icontract
There are many new web services that help you understand your money better. For the many who are looking to buy or mortgage property there’s Quizzle, a new website powered by Quicken Loans that will give a simple understanding of their home and money. With “Don’t guess. Know.” as its tagline, Quizzle gives a free [...]
Filed under: Social Networking, Strategy, Web 2.0 | No Comments »
Posted on January 28, 2008 by icontract
Over half a billion people view them, some of the biggest sites on the internet use them, many feel widgets will change the way we browse and receive information. But how much is a widget worth? ComScore is going to figure that out.
Filed under: Research, Strategy, Web 2.0, widgets | No Comments »
Posted on January 21, 2008 by icontract
Last week we carried a story on how giving away a product or service free or almost free is becoming a viable business model. We also spoke of how free media is fast reshaping the broadcast model, especially in the West. With more and more young people moving online, video piped through the internet is [...]
Filed under: Viral, Web, Web 2.0 | No Comments »