Comments for Alternative marketing thinking

Comment on What It Takes To Be A Social Media Agency? by icontract

icontract — Sat, 31 Oct 2009 10:50:58 +0000

Corrected sir.

Thanks for dropping by.

Comment on What It Takes To Be A Social Media Agency? by edwardboches

edwardboches — Fri, 09 Oct 2009 12:54:02 +0000

Hi there. Thanks for the recap of the posts. Well done. One of the reasons behind it was to remind all those self-proclaimed experts that there might be more to it than they thought, and also to encourage clients to make sure they know what they’re getting. Most of the SM types out there are great at talking about personal branding. Good for them; they can get famous. But some of us are in the business of understanding and motivating consumers and helping brands connect and inspire them. Some of the skills overlap,but they are two different ways of seeing the world.
Thanks
Edward (never ever ever Ed) Boches

Comment on Uk Continues To Prohibit Product Placement On Tv by chrisjeff

chrisjeff — Tue, 15 Sep 2009 15:36:12 +0000

Not anymore, the ban was lifted two days ago. Read my blog post about it here: http://is.gd/3iNFB

Comment on Do you have a customer experience management checklist? by Alper

Alper — Wed, 09 Sep 2009 14:03:19 +0000

I am trying to implement “customer experience” notion here (on the other side of world , and that summary will help a lot, thanks…

Comment on Coffee Shop Bank by Max Bernner Bank « Fin Factory

Max Bernner Bank « Fin Factory — Fri, 04 Sep 2009 03:16:17 +0000

[...] model (story and experience to banking… a quick search on coffee shop bank landed me on this blog which mentions about Umpqua bank experiment – surf sip read shop bank (pdf) and check this Umpqua [...]

Comment on Generations Apart And Together by HD4020

HD4020 — Tue, 18 Aug 2009 18:31:58 +0000

Interesting blog. Arguably, the biggest legacy of Woodstock is its huge impact on the real children of the sixties: Generation Jones (born 1954-1965, between the Boomers and Generation X). This USA TODAY op-ed speaks to the relevance today of the sixties counterculture impact on GenJones: http://www.usatoday.com/printedition/news/20090127/column27_st.art.htm

Google Generation Jones, and you’ll see it’s gotten a ton of media attention, and many top commentators from many top publications and networks (Washington Post, Time magazine, NBC, Newsweek, ABC, etc.) now specifically use this term. In fact, the Associated Press’ annual Trend Report forcast the Rise of Generation Jones as the #1 trend of 2009.

Here’s a page with a good overview of recent media interest in GenJones:
http://generationjones.com/2009latest.html

Comment on more local currencies making comebacks by KingofthePaupers

KingofthePaupers — Mon, 13 Jul 2009 02:03:58 +0000

When the local currency is pegged to the Time Standard of Money (how many dollars per unskilled hour child labor) Hours earned locally can be intertraded with other timebanks globally! In 1999, I paid for 39/40 nights in Europe with an IOU for a night back in Canada worth 5 Hours. U.N. Millennium Declaration UNILETS Resolution C6 to governments is for a time-based currency to restructure the global financial architecture.
See http://youtube.com/kingofthepaupers

Comment on Tweeting A Mobile Business by Tweeting A Mobile Business « Alternative marketing thinking | Twitter Bootcamp

Thu, 02 Jul 2009 20:01:53 +0000

[...] Read more: Tweeting A Mobile Business « Alternative marketing thinking [...]

Comment on Guinness Passport To Greatness by Brett Hummel

Brett Hummel — Tue, 09 Jun 2009 18:42:22 +0000

This was an incredible campaign by Guinness, and definitely the wave of the future. Instead of engaging people on the internet through banner or even video ads, Guinness provided a select niche of passionate people with a way to continue their physical experience. As an enabler (in a good way) of these increased interactions between fans, the Guinness brand became the connector and as a result increased its sales. If only other companies would follow this lead instead of wasting their budgets targeting mass markets of uninterested consumers.

Comment on Nissan Goes Social by Michael Goldman

Michael Goldman — Fri, 05 Jun 2009 11:49:21 +0000

Great example of digital media and social media being used to help create company BUZZ. A couple of things I wrote on a recent blog regarding financial brand and buzz marketing using digital media / social media applies to your posting “Nissan Goes Social.”

It is surprising that Nissan and other publicly traded Global 2000 companies, less than 1% – 2% of overall marketing spend is actually allocated towards Investor Relations. Not spending more to measure, improve and maximize the FINANCIAL BRAND is both perplexing and eye opening to me given the volatility of a companies balance sheet, stock price, market capitalization, shareholder perception and international investor sentiment.

When was the last time Nissan’s CEO, Head of Marketing, Head of Investor Relations or Product Manager stood in front of an audience of customers, suppliers, employees, shareholders and competitors to establish both a personal brand and company brand that brought positive sentiment and positive results to that firms FINANCIAL BRAND?

Thanks, Michael Goldman, MZG Information Technology