Alternative marketing thinking


Voupons. Here They Come!

DRM Labs has developed Voupon iTV, an interactive system that lets TV watchers use and redeem coupons by using TV remote control. Consumers can accept Voupons by using their remote when watching interactive commercials that offer a percentage or cash off discounts. These can then be redeemed for the advertised product at designated retailers. Voupons get attached to the consumer’s registered credit card. Swipe the card and enjoy the benefit. Simple.


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