Alternative marketing thinking


Award Designs

The IDSA Idea Awards for excellence in design and strategy are out. Covering everything from better floor carpet material to ergonomically designed chairs to unmanned helicopters for local transport, the 108 winners comprise some of the most cutting edge products and concepts till date. If you thought that we’ve already reached the highest levels of perfection in product design then watch out for safer wall sockets for the elderly, waterless laundry units and hydrogen propelled motorbikes.


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