Alternative marketing thinking


The Evolving Logo

Browsing the Web 2.0 conference, I was stuck by some of the new logos that were listed under launchpad. A section that features promising ideas of the future. The OmniDrive logo sums up the thought behind this article. New features in software packages like Adobe Illustrator and Photoshop spawn a new wave of logos. Like what the 3D feature in Illustrator has done to OmniDrive.


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One thought on “The Evolving Logo

  1. The omnidrive logo was not done using any 3d effects in Illustrator, it was done first as a pencil sketch then scanned and traced into freehand with retouching done in photoshop. And no, photoshop filters are evil so every pixel of both the old and new omnidrive logo was lovingly created with good old fashioned skills and a mac.
    I know this because I did it.
    Cheerio, Ben

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