Alternative marketing thinking

iCONTRACT

Visa’s WOW Card

We have been writing a lot about brands, especially banks, entering virtual worlds like Second Life and World of Warcarft (WoW). So we decided to give Visa’s entry into the WoWland a pass. But the blogsphere has been abuzz with the announcement, so belated no doubt, but here’s all that we could glean from Visa’s announcement. WoW has over 8.5 million users, who get a reward of $0.01 on every dollar they spend in the real world that they can use to pay their $14.99 subscription. The card issued by The First National Bank of Omaha for Visa and will come with a strong WoW branding. Read more.

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