Alternative marketing thinking


Virgin Lending

Richard Branson has taken a majority stake in CircleLending, a company that helps friends and relatives to lend money professionally. The opportunity for the company comes from that fact that almost half of American small and medium businesses take loans from people they know. And in many cases people who participate in these transactions don’t end up enjoying the process. CircleLending brings professionalism to this previously unstructured market just like any financial corporation would, but uses the tenets of P2P to manage these transactions. With Virgin coming on board, the company hopes to broaden its scope of activities.


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