Alternative marketing thinking

iCONTRACT

Don’t Take Stock

Some years ago there was this hilarious little episode of two competing brands, Gateway and Dell, using the same stock image for a campaign that broke around the same time. Looks like we have not learnt from our mistakes and continue to use stock images to pockmark marketing and advertising messages. So here is a little rant from the keeper of The Best Page in the Universe on nine reasons why we should not be using stock.

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