Alternative marketing thinking

iCONTRACT

Design Stories

Yves Behar is one of the most sought after designers in the world today. His company, Fuse Project, is at the centre of some of the most exciting projects in the world, most notably the One Laptop Per Child Project. While he is not designing he is teaching students at California College of Art Department of Industrial Design. He is a master of environmental friendly, sustainable design, and recently he spoke to Inhabitat about his work, the emerging green culture, design storytelling and more… While on sustainability, just about every important marketer seems to be have an earth-friendly agenda these days. Here’s Nike’s approach to build a low impact culture within its organisation. Also a short essay on how Apple approaches innovation, from The Economist.

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