Alternative marketing thinking


Instant Online Account Opening At BB&T

This must be a first for any bank. Instant online account opening from BB&T, a small Eastern US Bank. Using an online application, most new and existing BB&T clients can open multiple accounts, receive immediate approval decisions, and transfer funds into the new account from both BB&T and other checking accounts in about 10 minutes. The bank’s new online offering has also generated high marks from industry observers. Change Sciences Group, a research and consulting firm that helps banks improve their websites ranks BB&T among the top five banks in the US for the ease and convenience it offers people looking to open an account online. Another interesting read from The BankWatch, Online Banking a platform or an application.


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