Alternative marketing thinking


World Bank Monitors Buzz

One of the things that took analysts covering a recent World Bank presentation by surprise was the fact that the Bank now monitors buzz. One of the slides on show monitored the number of times the World Bank had been mentioned in blogs between November 2006 and February 2007. And if you were following the end game in the Paul Wolfowitz saga, you could say that the blogsphere had unleashed a billion or two nattering nabobs of negativity tainting the once venerable organisation. To help the bank
understand the unbridled chatter all around, the Bank unsatisfied with the capabilities of the available tools went out to create its own Buzz Monitoring tool. Read more from Salon Magazine. The Bank has put out a version of the tool for the world to download and use our here.


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